From: Club and Resort Business
By Joe Barks | October 3, 2019
Boca West Country Club in Boca Raton, Fla. has opened Boca West Realty, a new company that will focus exclusively on the private residential club community, and be located on site within the club’s new Golf & Activities Center.
Boca West Realty will also work with outside brokers to facilitate the demand for the wide range of luxury properties in 55 distinct villages.Managing Broker Stephann Cotton and Director of Sales Glen Trotta will oversee daily operations and the expanded services.
The company will be supported by an advanced digital and traditional marketing campaign showcasing the club lifestyle and maintenance-free properties at Boca West. The program will target the influx of buyers to South Florida from the northeastern United States, Canada, and Europe.
“Buyers are flocking to Boca Raton to enjoy the luxurious lifestyle and weather while escaping high taxes in the Northeast and overseas,” said Cotton. “We are also seeing a demand from buyers from Miami-Dade and Broward [counties] who are looking for great schools, lower property taxes, and a higher quality of life.
“With homes ranging from under $300,000 to more than $2 million, there is something for nearly every buyer,” Cotton added. “It’s a matter of personal preference between single family homes, villas, townhomes, condominiums, and the new ultra-luxe residences at Akoya.”
Boca West Realty’s sales team will market the properties through a comprehensive digital and lead generation program. A new Boca West Realty website and a custom-published lifestyle magazine will ensure the Boca West story is appropriately conveyed to buyers, outside brokers and realtors.
“We are the first club in the area to benefit from a marketing initiative of this magnitude,” said Matthew Linderman, CCM, Boca West CC’s President and COO. “Boca West Realty is a great asset for buyers from around the world, as well as for sellers within the club and Boca West Realty is being led by two of the most recognized names in South Florida realty.”
Cotton has more than 40 years of industry experience and established Cotton & Company in Stuart, Fla. in 1983 as a sales and marketing firm, specializing in residential and resort real estate. Over the past 30 years, the firm has represented over 1,700 prestigious communities throughout the United States and the Caribbean.
Trotta has more than 20 years of experience in executive roles as the driver of sales/marketing and managing real estate broker for leading national and Florida real estate developers and homebuilders. Throughout his career, he has generated $4 billion in sales with more than 20,000 closed properties.
Cotton and Trotta will be supported by associates Simone Talaia, who joins Boca West Realty from Signature International Realty in Delray Beach, Fla. and Debra Segal, previously with Toll Brothers and SOBELCO, Residences at Banyan Cay in West Palm Beach, Fla.
Boca West CC also announced that it has renewed its long-time partnership with the Evert Tennis Academy, through which the academy’s rising tennis stars and scholars are able to train at Boca West, which has 30 Har-Tru Hydro courts, a U.S. Open Cushion Court, a Tennis Center with stadium seating and eight pickleball courts.
Throughout the year, the two organizations plan joint events, including exhibitions and luncheons with tennis legend Chris Evert.
“We admire the Evert Academy and its commitment to not only tennis but academics,” said Linderman. “Boca West Tennis Director John Joyce has been instrumental in building this collaboration, and we are so proud of his work and our help in fostering these rising tennis stars.”
Added John Evert, the academy’s Director: “We are delighted to renew our partnership with Boca West Country Club. Our students are thrilled to train at such a world-class facility [and] the incredible team at Boca West shares our commitment to excellence.”
Evert Academy alums include Andy Roddick, Madison Keys, Jesse Levine, Peng Shuai, and many more.
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